![]() Shazam’s inability to fly at the box office has largely to do with the fact that there’s no want-to-see among core DC fans in regards to this sequel. Imax ticket sales were $2.6M at 401 auditoriums. Those premium tickets repped 36% of the pic’s business this weekend. Also, you can’t fault Warner distribution here for doing their jobs: They protected Shazam 2, getting it away from Avatar: The Way of Water at Christmas so it could have access to Imax and PLF ticket formats this weekend. However, that was always the spirit of this B-tier DC superhero, going back to the first film. Some sources snipe to me that the materials for Shazam! Fury of the Gods were giddy, and that the conceit of “Everybody is a Shazam” deflates from him being the almighty superhero. In fact, of those who saw Shazam 2, 18% said the in-theater trailer, and 16% cited the YouTube trailer as the most influential means of marketing. Warners didn’t really drop the ball in marketing Shazam! Fury of the Gods, trotting out the first trailer and the cast at the return-to-in-person San Diego Comic-Con last July. Why did New Line make one? Because Shazam! netted a profit of $75M after all ancillaries off a $100M production cost and $105M global marketing spend. Rivals believe that the scores on the first Shazam! weren’t good enough to demand a sequel. Men over 25 were the biggest quad for Shazam! back in 2019 at 35% and and an 82% grade part two saw a 40% share of guys over 25, with a lower grade of 77%. Audience exits on the first Shazam! were harder than CinemaScore results at 79% positive, 59% definite recommend– the sequel saw similar results at 78% positive, and a 64% recommend. The DC Captain Marvel received a B+ CinemaScore to the first title’s A, and pulled in less of the 18-34 demographic than chapter one, 56% to 64%. Realize we live in a marketplace where we are used to seeing superhero sequels outperform the openings of their predecessors.Īudience diagnostics are off for Shazam: Fury of the Gods. Even if Shazam 2 benefitted from family matinees and built up to a $35M-$40M opening, it would still be off from the first pic’s stateside start. Shazam 2‘s Friday (and previews) at $11.7M is 42% off the first pic’s $20.3M Friday+previews. ![]() 'Aquaman And The Lost Kingdom' Trailer Emerges During Warner Bros CinemaCon
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